Ethical Investors are Going to Have a Lot More Choice When it Comes to ETFs

Paul Tudor Jones, a prominent U.S. hedge fund manager who made his claim to fame calling and profiting from the 1987 stock market crash, is now putting his money behind a burgeoning sector: ethical investing.

Mr. Jones is backing a not-for-profit firm called JUST Capital, which ranks companies on how they treat their employees, customers and the communities they do business in. He believes that the C-suite has gone too far in embracing economist Milton Friedman’s “profit-above-all-else” ethic, and they need to change how they do business, he told the Forbes Under 30 Summit in Boston last week.

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